Linda Grannum
Book Marketing Strategist
Works across nonfiction book positioning, audience strategy, author visibility, and campaign development.
Focus: Nonfiction strategy, positioning, visibility planning, campaign development
Contact the TeamThe Team
Meet the Genuine Book Pathways Team
Sixteen specialists. One clear path for nonfiction authors.
Our team
The people behind your book’s next chapter.
Genuine Book Pathways Team brings together book-marketing strategists and specialists who support nonfiction authors through every stage of the book’s life.
Our work includes book positioning, publishing support, audience research, author branding, website strategy, content, launch planning, media, partnerships, reader engagement, and long-term author-platform development.
Every author does not need every service. We bring the right strategic and specialist support into the work at the right time.
Linda Grenelle
Book Marketing Strategist
Supports nonfiction authors with strategic direction, author-platform development, audience growth, and long-term visibility planning.
Focus: Author platform strategy, nonfiction marketing, audience development, long-term growth
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Favour Scambray
Book Marketing Strategist
Helps authors clarify book positioning, understand reader audiences, and develop thoughtful launch and visibility plans.
Focus: Positioning, audience research, launch planning, reader pathways
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Aryn
Book Marketing Strategist
Supports author visibility through content direction, campaign coordination, and digital storytelling.
Focus: Content strategy, storytelling, campaign coordination, author visibility
Contact the TeamLauren
Book Marketing Strategist
Works across author brand development, reader engagement, outreach planning, and platform growth.
Focus: Author branding, outreach strategy, reader engagement, platform growth
Contact the TeamSenior Campaign Strategist
Responsible for campaign planning, marketing roadmaps, and multi-channel coordination.
Focus: Campaign planning, marketing roadmaps, multi-channel coordination
Contact the TeamPublishing Support Specialist
Responsible for publishing readiness, launch preparation, and relaunch and backlist support.
Focus: Publishing readiness, launch preparation, relaunch and backlist support
Contact the TeamAuthor Brand Strategist
Responsible for author identity, message, professional presence, and speaker positioning.
Focus: Author identity, message and voice, professional presence, speaker positioning
Contact the TeamContent & Social Visibility Strategist
Responsible for social content, editorial strategy, digital storytelling, and content calendars.
Focus: Social content, editorial strategy, digital storytelling, content calendars
Contact the TeamMedia & Podcast Relations Specialist
Responsible for publicity angles, media research, podcast outreach, and interview preparation.
Focus: Publicity angles, media research, podcast outreach, interview preparation
Contact the TeamPartnerships & Institutional Strategy Specialist
Responsible for organizations, associations, universities, corporate audiences, and course-adoption pathways.
Focus: Organizations and associations, universities, corporate audiences, course-adoption pathways
Contact the TeamWebsite & Reader Journey Strategist
Responsible for author websites, book landing pages, email paths, and conversion strategy.
Focus: Author websites, book landing pages, email paths, conversion strategy
Contact the TeamReader Engagement & Community Strategist
Responsible for reader bonuses, newsletters, book clubs, communities, and retention.
Focus: Reader bonuses, newsletters, book clubs and communities, retention
Contact the TeamBook Launch Coordinator
Responsible for pre-launch, launch week, and post-launch campaigns, plus review and event coordination.
Focus: Pre-launch planning, launch week, post-launch campaigns, review and event coordination
Contact the TeamResearch & Audience Intelligence Specialist
Responsible for reader research, comparable titles, market review, and opportunity mapping.
Focus: Reader research, comparable titles, market review, opportunity mapping
Contact the TeamMarketing Analytics & Growth Specialist
Responsible for campaign tracking, performance insights, reporting, and optimization.
Focus: Campaign tracking, performance insights, reporting, optimization
Contact the TeamEach author experience reflects work completed through Genuine Book Pathways Team by the strategist or specialist best suited to that author’s needs.
Next step
One book. The right pathway.
A nonfiction book may need stronger positioning, a more credible author presence, a clearer launch, media visibility, reader engagement, institutional opportunities, or a long-term platform. Genuine Book Pathways Team brings together the right strategic support to help authors move forward with clarity.