Resources
Practical guidance for nonfiction authors.
Guides written for the questions nonfiction authors are already asking: how to reach readers, what to do after publication, how to relaunch, and how to build a platform around your expertise.
Author guides
Six guides to start with.
Each guide is practical, plain-language, and written for nonfiction authors at any stage.
How to Market a Nonfiction Book Beyond Social Media
Social media is one channel among many. Learn where else a nonfiction book can find readers, credibility, and opportunity.
Read the guide →Audience research · 5 min readHow to Find the Right Audience for Your Nonfiction Book
A practical approach to defining primary and secondary readers, professional buyers, and the communities most likely to share your book.
Read the guide →Post-launch · 5 min readWhat to Do After Your Nonfiction Book Is Published
Publication is not the finish line. Here is how to keep momentum with reviews, outreach, content, and reader relationships.
Read the guide →Relaunch and backlist · 6 min readHow to Relaunch a Book That Did Not Get Enough Attention
Many strong nonfiction books miss their first moment. Learn how to audit, reposition, and relaunch a title with a clearer plan.
Read the guide →Author platform · 5 min readHow to Build an Author Platform Around Your Expertise
An author platform is the set of ways readers and partners find and trust you. Here is how to build one around what you know.
Read the guide →Workshops and courses · 6 min readHow to Turn a Nonfiction Book Into a Workshop or Course
Your book’s ideas can become workshops, courses, and companion resources. Learn how to find the teachable core and design a first offer.
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Every book has a different pathway. If you have a question these guides do not answer, tell us about your book and we will point you to the most relevant next step.
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